This dude is a real legend, he coined two amazing phrases when promoting his game genji II at E3. I shouldnt really be promoting other peoples games, but hey - Giant Enemy Crabs is this years All Your Base.
EDIT - for your info, genji sucks
As seen on NBCs Today Show (11.25.08), College of Charleston Professor Louis Burnett has developed a treadmill for both crabs and shrimp. See how it works, why he did it and how graduate assistants were critical.